Wednesday, October 13, 2010

Car Logos

I thought this was interesting... Car logos over the years. In class we discussed the idea that if Gap wanted to update their logo, they could have just changed the GAP to a sans serif font. It looks like for the most part, that's what car makers have done. Almost all of the brand names get cleaner (except for maybe Ford). Personally, I think BMW's progression is the best- very small changes to a cleaner, fresher look. Although, I'm not sure what's going on with logo four, but maybe that's because I don't know what Motorsport Roundel is?

1 comment:

  1. That's great. It's interesting to see how a good logo can really last like with BMW and VW. The designs are more refined now, but the brands always stood out thanks to their strong images.